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* 1.a commercial company working (and seen to be working) with a NFP organisation (charity, school etc.) on a mutual business beneficial basis. Unlike Philanthropy, money spent on cause marketing is a business expense, not a donation, and is expected to show a return on investment (see philanthropy) e.g. Tesco giving coupons on sales to be used for school computors
English Related Words* a lost cause
* accelerated test marketing
* accountants marketing
* ad hoc marketing research
* administered vertical marketing system
* affliate web marketing
* aggressive marketing
* aircraft related weapons
* aircraft related weapons elevators
* aircraft related weapons handling
* aircraft related weapons stowage
* ambush marketing
* appropriate cause
* asset-based marketing
* australian direct marketing association
English Related Words* a lost cause
* accelerated test marketing
* accountants marketing
* ad hoc marketing research
* administered vertical marketing system
* affliate web marketing
* aggressive marketing
* aircraft related weapons
* aircraft related weapons elevators
* aircraft related weapons handling
* aircraft related weapons stowage
* ambush marketing
* appropriate cause
* asset-based marketing
* australian direct marketing association