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* 1.the division of a market into groups according to their knowledge of, and behaviour towards, a particular product. Behavioural dimensions commonly used to segment markets include benefits sought, user status, usage rate, loyalty status and buyer readiness stage. See Segmentation Bases
English Related Words* baseline market segmentation study
* behaviouristic
* behaviouristic psychology
* benefit segmentation
* color segmentation
* complete segmentation
* concentrated segmentation strategy
* demographic segmentation
* differentiated segmentation strategy
* geographic segmentation
* life stage buying power segmentation
* lifestyle segmentation
* market segmentation organisation
* market segmentation theory or preferred habitat theory
* multiple segmentation approach
English Related Words* baseline market segmentation study
* behaviouristic
* behaviouristic psychology
* benefit segmentation
* color segmentation
* complete segmentation
* concentrated segmentation strategy
* demographic segmentation
* differentiated segmentation strategy
* geographic segmentation
* life stage buying power segmentation
* lifestyle segmentation
* market segmentation organisation
* market segmentation theory or preferred habitat theory
* multiple segmentation approach