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* 1.a discount given to a retailer by a supplier whose brand or product is featured in the store's newspaper, television or radio advertising or in catalogs, flyers or similar promotional pieces. See Allowances Discounts
English Related Words* a grain of allowance
* above-the-line advertising
* advertising
* advertising agency
* advertising agent
* advertising allocation
* advertising appropriation
* advertising association
* advertising body copy
* advertising body type
* advertising budget
* advertising budget determination
* advertising bursts
* advertising campaign
* advertising caption text
English Related Words* a grain of allowance
* above-the-line advertising
* advertising
* advertising agency
* advertising agent
* advertising allocation
* advertising appropriation
* advertising association
* advertising body copy
* advertising body type
* advertising budget
* advertising budget determination
* advertising bursts
* advertising campaign
* advertising caption text