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* 1.a term sometimes used to describe an approach to marketing characterised by an emphasis on short-term sales results rather than on long-term survival and growth, and by a lack of innovation
English Related Words* a marketing intermediary
* accelerated test marketing
* accountants
* accountantship
* ad hoc marketing research
* administered vertical marketing system
* affliate web marketing
* aggressive marketing
* agricultural marketing
* also green marketing
* ambush marketing
* american institute of certified public accountants
* asset-based marketing
* association of accountants
* australian direct marketing association
English Related Words* a marketing intermediary
* accelerated test marketing
* accountants
* accountantship
* ad hoc marketing research
* administered vertical marketing system
* affliate web marketing
* aggressive marketing
* agricultural marketing
* also green marketing
* ambush marketing
* american institute of certified public accountants
* asset-based marketing
* association of accountants
* australian direct marketing association