advertising gross rating points (grps)
 

* 1.the sum of all ratings delivered by a given list of media vehicles

English Related Words* a great gross

* abcd rating

* above-the-line advertising

* accuracy rating

* adjusted gross income(agi)

* advertising

* advertising agency

* advertising agent

* advertising allocation

* advertising allowance

* advertising appropriation

* advertising association

* advertising body copy

* advertising body type

* advertising budget