cause related marketing
 

* 1.a commercial company working (and seen to be working) with a NFP organisation (charity, school etc.) on a mutual business beneficial basis. Unlike Philanthropy, money spent on cause marketing is a business expense, not a donation, and is expected to show a return on investment (see philanthropy) e.g. Tesco giving coupons on sales to be used for school computors

English Related Words* a lost cause

* accelerated test marketing

* accountants marketing

* ad hoc marketing research

* administered vertical marketing system

* affliate web marketing

* aggressive marketing

* aircraft related weapons

* aircraft related weapons elevators

* aircraft related weapons handling

* aircraft related weapons stowage

* ambush marketing

* appropriate cause

* asset-based marketing

* australian direct marketing association