brand concept
 

* 1.the image that the brand sponsor wants a particular brand to have

2.the desired positioning of the brand in the market and in the minds of consumers

English Related Words* a brand from the burning

* aida concept

* brand

* brand acceptance

* brand advertising

* brand associations

* brand authorisation

* brand competitors

* brand conviction

* brand development index

* brand establishment

* brand extension

* brand familiarity

* brand family

* brand franchise