advertising budget determination
 

* 1.decisions pertaining to the amount to be allocated to advertising expenditure in a given period common approaches to advertising budget determination include arbitary allocation, percent of sales, competitive parity, objective and task and budgeting models. See All-We-Can-Afford Method Percentage-of-Sales Method Competitive Parity Budgeting Objective and Task Method of Budgeting Computer Modelling

English Related Words* above-the-line advertising

* absorption budget

* acid determination

* administrative budget

* advertising

* advertising agency

* advertising agent

* advertising allocation

* advertising allowance

* advertising appropriation

* advertising association

* advertising body copy

* advertising body type

* advertising budget

* advertising bursts