advertising split run
 

* 1.A scheduling technique whereby two different pieces of copy are run in the circulation of a publication with no one reader receiving both advertisements. This can be accomplished via a geographic split, a demographic split (if the publication offers demographic editions), a subscription/newsstand sales split, or an every- other-copy split (commonly called an A/B split)

English Related Words* a run for your money

* a run of luck

* above-the-line advertising

* advertising

* advertising activities

* advertising activity

* advertising agencies

* advertising agency

* advertising agent

* advertising agreement

* advertising allocation

* advertising allowance

* advertising appropriation

* advertising association

* advertising board