concept testing (screening)
 

* 1.inexpensive research used to assess the feasibility of basic ideas

2.functions

3.purposes and benefits amongst the target audience before further development

English Related Words* abrasion testing

* acceptance testing

* advertising testing

* aida concept

* alpha testing

* anonymous testing

* application testing

* automated testing

* automatic testing

* benchmark testing

* beta testing

* black-box testing

* blind product testing

* bottom-up testing

* branch coverage testing