concept development and testing
 

* 1.a two-phase stage in the development of a new product in which potential buyers are presented first with the idea or description of the new product (concept testing) and later with the product itself in final or prototype form (product testing), in order to obtain their reaction. See Product Testing New Product Development

English Related Words* a fool and his money are soon parted

* a hundred and one

* a lick and a promise

* a matter of life and death

* a priori and a posteriori

* a time to weep and a time to laugh

* about this and that

* above and beyond

* above and beyond the call of duty

* abrasion testing

* abstract-type and scheme-definition language

* academy of motion picture arts and sciences

* academy of television arts and sciences

* acceptance testing

* accessorial and administrative charges