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* 1.argues that the promotion mix can take the customer through awareness
2.interest, desire and action (aida) in that order (see weak theory of communications)
English Related Words* accommodate facts to theory
* accordian theory
* adler's theory
* advertising three-hit theory
* agency theory
* agio theory of interest
* agm theory for belief revision
* approximation theory
* are there reefs or strong currents here
* array theory
* arrhenius theory of dissociation
* as strong as
* association theory
* atom theory
* atomic theory
2.interest, desire and action (aida) in that order (see weak theory of communications)
English Related Words* accommodate facts to theory
* accordian theory
* adler's theory
* advertising three-hit theory
* agency theory
* agio theory of interest
* agm theory for belief revision
* approximation theory
* are there reefs or strong currents here
* array theory
* arrhenius theory of dissociation
* as strong as
* association theory
* atom theory
* atomic theory