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* 1.the central
2.underlying idea or theme within an advertisement
English Related Words* above-the-line advertising
* access control message
* accompanying message
* active reconfiguring message
* address message
* address message sequencing
* advance message center
* advertising
* advertising agency
* advertising agent
* advertising allocation
* advertising allowance
* advertising appropriation
* advertising association
* advertising body copy
2.underlying idea or theme within an advertisement
English Related Words* above-the-line advertising
* access control message
* accompanying message
* active reconfiguring message
* address message
* address message sequencing
* advance message center
* advertising
* advertising agency
* advertising agent
* advertising allocation
* advertising allowance
* advertising appropriation
* advertising association
* advertising body copy
