communications; strong theory
 

* 1.argues that the promotion mix can take the customer through awareness

2.interest, desire and action (aida) in that order (see weak theory of communications)

English Related Words* accommodate facts to theory

* accordian theory

* adler's theory

* advertising three-hit theory

* agency theory

* agio theory of interest

* agm theory for belief revision

* approximation theory

* are there reefs or strong currents here

* array theory

* arrhenius theory of dissociation

* as strong as

* association theory

* atom theory

* atomic theory